HOW TO ADAPT YOUR PRACTICE TO THE MILLENNIAL PET PARENT

EMBRACE TECHNOLOGY. Less talking more texting. Online scheduling. Apple Pay!

TREAT THEIR PET LIKE FAMILY. ROYAL FAMILY. Pets are often their highest priority, which means they will be more proactive in providing care (that’s good!).

BE READY - THEY GOOGLE. A LOT. They will come in armed with information, some good, some bad. Take the time to help understand and explain as needed. 

STRIVE FOR TRANSPARENCY.They are used to having all information at their fingertips. Receiving a large bill with no explanations or options can sometimes breed mistrust. 

EXPECT EXPECTATIONS. They are used to 2 hour delivery, 24 hour Prime, exceptional customer service. Wouldn’t it be great to achieve that standard!

MAKE A GOOD FIRST IMPRESSION. They pick restaurants based on signage and wine based on labels. Have a welcoming online and physical appearance that showcases your best attributes. 

MANAGE YOUR ONLINE REPUTATION. Add photos to Yelp. Ask customers for positive reviews. Respond to unfavorable ones. Yelp is the new next door neighbor. 

FOCUS ON THE EXPERIENCE. They place a high importance on experiences over outcomes. A well treated pet can easily be overshadowed by a poor reception or payment experience. 

MAKE IT FUN. Keep things on fleek and cool as a cucumber (??) by using less formal ways of chatting them up!

SIGN THEM UP.They like subscription models with low price variance. They are committed to proper pet care. Sign them up for a wellness plan that is good for everyone involved.